A lot goes into our Family Reserve releases. In fact, we start planning almost a year in advance for some of our products. It’s not just about what will suit our fancy, it’s about knowing the market, looking at trends and sourcing the best ingredients for products we produce.

As we planned for Summer, the trend for lighter cocktail recipes made with unique flavors was the driving factor for two of our Family Reserve releases. Coming off the successful release and increasing demand of our Low Water Chocolate Espresso Vodka, we set our sights on going fruit forward. June saw the release of our Peach Mint Vodka, with a great nose and the subtle flavors of peach and mint, it was a hit with peach lovers.

Next up was our July release. Now whether it was the carryover of 4^th of July holiday high, or the desire to find something tasty, or maybe folks just came out for the lobster truck and decided to buy a few bottles - whatever it was our Blood Orange Vodka flew off the shelves and every last drop was sold in 4 hours!

Jump on over to our Facebook page to share your thoughts on our fruit flavored vodkas, you never know when you might help us hit on our next limited release. Or, find a new cocktail recipe on our Pinterest page.