(Leesville, SC, July 2021) Expansion was always part of Hollow Creek Distillery’s goals, but when the pandemic took hold, Owner Craig Amick was cautiously aware of the potential impact the pandemic could bring. Fortunately, Amick’s small business was able to remain open and fully operational by pivoting into the production of hand sanitizer for SC State Government. That was the catalyst that pushed expansion to reality.

But while the Amick’s were hustling to supply hand sanitizer and stay ahead of their distilling, they were aware of the many businesses who were not as fortunate. As they prepared to launch new products, they decided they had to do it with a way to help their fellow small businesses in the food service industry, an area that continues to struggle.

According to the National Restaurant Associations, 2 out of every 3 restaurant employees lost their jobs, 110,000 eating and drinking establishments closed last year, some temporarily others for good and billions of revenue dollars have been lost across the US. As businesses return to full operating capacity they face new struggles, such as the shallow labor pool and increased wholesale prices. 

“Knowing our local restaurants are struggling left us feeling concerned” stated Amick, “and we wanted to help in some way”. It was then that the idea of recipe cards came to mind.

Hollow Creek is offering to print an oversized recipe card for a restaurant, bar or club who is serving spirits from the Hollow Creek family in their facility. The cards are designed to showcase the supplied recipe with a full color photo along with the authoring business’ logo, business profile and contact information. The cards are produced and printed at no cost to the restaurant yet offer free promotion of their business. The cards are distributed to guests who visit the distillery, offering new ideas for ways to use the spirits.

Steve Price, Manager of Bistro on the Boulevard, in Irmo took advantage of the opportunity to showcase an original martini recipe. “We saw this as a way to support a local family owned small business as they grow and introduce new products. Things really seem to be happening over there so we were happy to get in early. The free marketing is a perk.”

Brittiney Moore, owner of 8th Wonder Cuisine, which offers private chef and bar services, also provided recipes to take advantage of growing her market. “We’re always pushing our creative culinary skills and love to share new ideas. We paired Low Water Vodka with Hell Fire Moonshine in our ‘Oh, Bloody Hell’ for a spicier take on a Bloody Caesar.”

The recipe card program is open to mid to upscale, full-service properties throughout the Columbia region, who are currently serving or are interested in serving Hollow Creek spirits. Interested business’ can email marketing@hollowcreekdistillery.com

“We’re seeing more visitors making our property their destination, having these recipe cards expose our product as well as adding visibility for area businesses” stated Meredith.

Production of all Hollow Creek spirits continues in the same location on Rocky Ridge Road overlooking Lake Murray off Highway 378 in Leesville.

Plan your visit during normal business hours: Thursday, 1 pm – 7 pm; Friday, 10 am – 7 pm; and Saturday, from 10 am – 7 pm.

At Hollow Creek Distillery, we pour our pride and passion into every bottle we handcraft for your enjoyment. With roots measured in generations, we are guided by Faith, Family, and Hard Work. 

No shortcuts. 

No apologies.

C’mon in for a tasting, a tour, a tale and a bottle or two.

###

If you would like more information or photos for Hollow Creek Distillery and/or the Low Water©, please email the Marketing Department at marketing@hollowcreekdistillery.com